Rosen International Visited the 2026 Guangzhou Metal & Metallurgy Expo

Reinforcing Confidence in Galvannealed Steel and Expanding Global Presence

From May 16 to 18, 2026, the professional team of Rosen International visited the “2026 China (Guangzhou) Int’l Metal & Metallurgy Exhibition” at Area C of the Canton Fair Complex. The exhibition covers the entire industrial chain including metal sheets, stainless steel, die casting, foundry, laser equipment, and non-ferrous metals. It attracted nearly a thousand renowned enterprises from over 20 countries and regions, establishing itself as a highly influential annual event in South China.

Significance of the Visit: Identifying Trends and Expanding Customer Reach

As a steel supplier specializing in galvannealed steel (GA), Rosen International adheres to a market-driven and customer-first philosophy. Through this exhibition visit, we gained in-depth insights into industry dynamics and technology directions, engaged in face-to-face discussions with upstream and downstream enterprises and technical experts, and secured early advantages in product selection and supply chain optimization. The visit also effectively enhanced our brand visibility in the coated steel sector.

On-site Insights: Capturing Market Pulses

During the exhibition, our team focused on the latest technological advancements and application demands in coated steel sheets, automotive steel, and home appliance materials. On-site observations and data analysis indicate that galvannealed steel is rapidly gaining traction in high-end manufacturing, with steadily growing market demand. In particular, the lightweight trend in new energy vehicles is creating significant growth opportunities for GA products.

Strong Confidence in GA Prospects

Our research shows consistently increasing demand for GA products in automotive manufacturing, premium home appliances, building facades, and the new energy sector. With excellent corrosion resistance, superior weldability, and outstanding paint adhesion, galvannealed steel is gradually becoming the mainstream choice for high-end coated sheets. GA penetration in automotive galvanized steel sheets has already exceeded 65%, and the trend toward chromium-free, eco-friendly steel is further accelerating its adoption. Moreover, GA offers high temperature resistance (above 300°C), excellent formability, a wider welding current window, and longer electrode life.

Based on the above findings, Rosen International will continue to deepen its GA product line, leveraging stable supply and technical services to help customers achieve material upgrades, cost reduction, and efficiency improvement.

Building Customer Pipeline and Deepening Global Presence

Through on-site discussions and one-on-one business meetings, we successfully established initial contact with multiple international potential clients, accumulating a pool of high-quality leads. As a next step, the company will arrange sample deliveries and technical coordination with key prospects to facilitate concrete cooperation.

Rosen International will take this exhibition as an opportunity to monitor global coated steel market dynamics, strengthen its international cooperation network, and promote the application of galvannealed steel products across a broader range of fields.