Taking the First Step in International Strategy | Rosen International Attends VIETBUILD Hanoi 2026, Deepening Presence in Southeast Asian Markets

Conducting On-the-Ground Research into Vietnam’s Construction Market to Lay a Solid Foundation for Expanding Overseas Steel Trading Business

From March 26 to 30, 2026, the highly anticipated 2026 Vietnam International Building, Building Materials, and Home Products Exhibition (VIETBUILD) was successfully held at the Vietnam Exposition Center (VEC) in Hanoi. As a leading steel trading company in China, Rosen International organized its first overseas delegation to deeply participate in this exhibition, marking the official launch of the company's overseas market exploration and expansion strategy, actively positioning itself in Southeast Asia's construction and steel supply markets.

I. Prioritizing Overseas Markets, Conducting On-the-Ground Research into Vietnam's Building Material Demand

As one of the most influential building and construction material exhibitions in Southeast Asia, this year's VIETBUILD brought together numerous construction companies, real estate developers, building material distributors, and related supporting enterprises from Vietnam and neighboring countries. The exhibits covered the entire industry chain, including construction steel, structural materials, decorative materials, home products, and engineering machinery.

Rosen International dispatched an inspection team composed of market and business specialists who thoroughly explored the exhibition grounds to systematically understand the current product mix, technical standards, pricing levels, and competitive landscape of Vietnam's construction steel market. The team focused on visiting various exhibition areas for steel products, profiles, steel structures, and supporting materials, engaging in on-site exchanges with multiple local Vietnamese and international exhibitors, and gathering first-hand market intelligence.

II. Taking the First Step Abroad, Embarking on the Journey of International Exploration

"Only by stepping out can we see farther." The visit to VIETBUILD in Vietnam marks the first time Rosen International has participated in an overseas professional exhibition for the purpose of market research, representing the company's official entry into the substantive phase of international market exploration and expansion.

The team leader commented: "Vietnam is currently undergoing rapid urbanization, with robust demand for construction steel driven by infrastructure projects, industrial plants, and residential construction. Through on-the-ground observation and face-to-face interactions, we aim to accurately assess market opportunities and establish a foundation for developing a well-informed export strategy."

III. Strengthening the Foundation for Foreign Trade Business, Supporting Long-Term Development Planning

During the five-day in-depth visit and research, the Rosen International team engaged in thorough exchanges at the exhibition site and conducted on-site visits to local steel markets. As a result, we not only gathered a wealth of valuable market and product information but also established initial contacts with several potential partners. Our company will further analyze Vietnam's market access requirements, logistics routes, and customer preferences to prepare comprehensively for subsequent substantive foreign trade operations.

This trip to Vietnam represents not only an important starting point for the company's entry into international markets but also demonstrates Rosen International's commitment to continuously enhancing the breadth of services and professional expertise in the construction steel trading sector. Going forward, the company will continue to focus on markets along the Belt and Road Initiative as well as emerging Southeast Asian markets, gradually advancing the implementation of steel product export operations.

From domestic focus to global perspective, Rosen International is steadily advancing its foreign trade development strategy with a pragmatic and open approach. Participation in the VIETBUILD exhibition in Vietnam will stand as a milestone in the company's development journey. We will continue to bring you more overseas market updates and business progress. Stay tuned.